Overview

• Poultry consumption in Germany rose nearly 4% in 2024, reaching an average of 13.6 kilograms per capita, with chicken being the primary driver of this growth.
• Total meat consumption increased by 0.8% in 2024 to 4.44 million tons, reflecting stabilized consumer prices and shifting dietary preferences.
• Germany's meat production grew by 1.4% in 2024, reaching 7.3 million tons, contributing to more affordable poultry prices for consumers.
• Pork remains the most consumed meat at 28.4 kilograms per capita, though it saw a slight decline, while beef and veal consumption remained steady at 9.3 kilograms per capita.
• Long-term trends toward flexitarian diets and reduced red meat consumption persist, making a return to higher historical meat consumption levels unlikely.