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Germany Prepares for €1.08 Billion Mother’s Day Celebration

With May 11 approaching, flowers and thoughtful gifts dominate plans as retailers and e-commerce platforms cater to last-minute shoppers.

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Diese Muttertagsgeschenke sind ideal für einen Last-Minute-Kauf.
Diese Geschenke zum Muttertag machen eurer Mama bestimmt eine Freude.
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Overview

  • German consumers are expected to spend a total of €1.08 billion on Mother’s Day gifts in 2025, with an average per-person expenditure of €19.26.
  • Flowers remain the top gift choice, favored by 60% of shoppers, followed by food items (43.7%), perfume and cosmetics (32.5%), and decorative items (25.6%).
  • Retailers and e-commerce platforms, including Amazon, are emphasizing last-minute solutions like next-day delivery and digital gift vouchers to accommodate late buyers.
  • Business Insider has curated gift recommendations, including luxury items such as Joop! watches, to guide both planned and spontaneous shoppers.
  • Mother’s Day, celebrated annually on the second Sunday of May, has evolved from its early 20th-century origins in the US to a major retail event in Germany since 1922.