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Germany Opens Antitrust Probe Into Temu Over Suspected Price Mandates

The case examines alleged rules that curb merchants’ pricing autonomy on Temu’s German marketplace.

Overview

  • Germany’s Bundeskartellamt launched proceedings against Whaleco Technology Limited to review Temu’s seller terms and other conduct on temu.com.
  • The authority is investigating suspicions that Temu imposes unlawful price requirements on merchants and may set final sale prices itself.
  • A complaint from the Handelsverband Deutschland alleges sellers are held to about 85% of comparable-platform prices and that Temu reserves control over final pricing.
  • Agency chief Andreas Mundt warned such practices could significantly restrict competition and lead to higher prices across other sales channels.
  • Temu said it complies with applicable laws and is confident it can address concerns, while a separate EU Digital Services Act probe has flagged risks of unsafe or illegal products reaching consumers.