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Germany Hits Record 14.1 Million Equity Investors in 2025

A surge in ETF use alongside savings plans is drawing in younger investors, prompting the DAI to urge bolder pension reforms.

Overview

  • Average participation rose by about two million year over year to 14.1 million, equal to 19.9% of people aged 14 and up.
  • Under‑40 investors added roughly 1.2 million to reach 4.9 million, accounting for about 60% of the annual increase.
  • ETFs and funds dominated with around 9.2 million ETF investors and 5.3 million people using savings plans, up 1.7 million, with the DAI noting new inclusion of VL contributions boosted the tally.
  • Direct share ownership rebounded to about 4.9 million holders, and roughly 2.9 million people combined individual stocks with funds or ETFs.
  • Participation broadened but remains uneven as women rose 24% to about 5.4 million, eastern states gained from lower levels, higher incomes correlated with ownership, and the DAI pressed for stronger measures such as an Altersvorsorgedepot and a Frühstart‑Rente.