Overview

• Mother's Day, celebrated annually on the second Sunday of May, is being observed in Germany with significant commercial and cultural activity.
• The German Retail Association (HDE) forecasts around €1 billion in spending on gifts, with an average consumer expenditure of €19.26.
• Flowers dominate as the most popular gift, with nearly 59% of respondents planning to give bouquets, alongside handmade crafts and poems from children.
• Digital greetings via platforms like WhatsApp have surged, offering an alternative for those unable to visit their mothers in person.
• While not a statutory holiday, Mother's Day holds deep cultural significance in Germany, despite its contested history, including Nazi-era propaganda use.