Overview
- A YouGov survey for HDE shows planned gift spending averaging €263 per person, €34 less than 2024, with 21% intending to cut back, 10% to spend more, 54% to spend the same, 25% budgeting under €100, and 6% planning no gift spend.
- HDE forecasts around €126 billion in retail revenue for November and December, a 1.5% nominal rise that equates to roughly no real growth after inflation.
- In an HDE poll of retailers, 80% expect restrained customers during the season and 83% expect heightened price sensitivity.
- HDE anticipates online holiday sales will increase by about 2.3%, pointing to e-commerce as the main source of incremental gains.
- Industry research indicates 58% of consumers plan to use promotional days such as Black Friday for gift purchases, signaling a discount-led shopping pattern.