Overview

• Forty-two percent of Germans say saving for vacation is their top financial goal, outpacing funds set aside for retirement or big-ticket items.
• Thirty-nine percent are focused on boosting emergency reserves, 32 percent on old-age provision and 28 percent on major purchases.
• Half of consumers report scaling back on clothing and restaurant visits in response to rising prices.
• Baby boomers over 60 tend to save by trimming apparel spending while adults under 30 most often cut back on food costs.
• To stretch their budgets, 64 percent compare prices across providers, 56 percent hunt special offers and 46 percent use discount coupons.