Overview
- A Forsa survey commissioned by Pro Aurum found 30% of Germans now see gold as the best bet for returns over at least three years while stocks ranked at 26%.
- Despite that sentiment, only 18% of respondents hold physical gold or silver, which Pro Aurum interprets as a source of latent demand for the metal.
- Gold’s long rally ended in January 2026 and the price has since corrected to roughly 17% below its all-time high in euro terms.
- The World Gold Council reported global demand topped 5,000 tonnes in 2025 with financial investors accounting for large flows and central-bank purchases rising about 3% in Q1 2026.
- Analysts warn investors not to assume past gains will continue and point to historical episodes of long plateaus and sharp, liquidity-driven drawdowns as reasons for caution.