Overview

• About 57 percent of Generation Z and 51 percent of Millennials said they would accept higher meat prices to reflect ecological effects.
• Baby Boomers, Generation X and the Silent Generation showed lower acceptance rates at 40.2 percent, 43 percent and around 43 percent respectively.
• Overall, nearly half of the German population (46 percent) supports higher meat prices to internalize environmental impacts.
• Authors Adriana Neligan and Jennifer Potthoff recommend supporting animal-welfare farms, enhancing origin and welfare labeling and easing market entry for sustainable alternatives.
• Federal Agriculture Minister Alois Rainer has reiterated his coalition pledge against raising meat taxes, insisting that prices should be set by the market.