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German Women’s Football Team Targets Youth with KiKA Broadcast and Unique Matchday Experience

The DFB is introducing creative initiatives, including youth commentators and a halftime show with Bernd das Brot, to engage younger audiences during Nations League matches against Scotland.

Archivbild einer Trainingseinheit der Fußball-Frauen-Nationalmannschaft im Februar. Im Bild: v.li. Pia-Sophia Wolter, Giulia Gwinn und Giovanna Hoffmann
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Overview

  • The German women's national football team’s Nations League match against Scotland on April 8 will be broadcast live on the children’s channel KiKA for the first time.
  • Three young winners of a KiKA competition will serve as commentators and reporters during the match, supported by journalist Stephanie Baczyk.
  • The halftime show will feature Bernd das Brot, a popular German TV character, as part of efforts to blend sports with cultural elements.
  • The DFB has organized family-friendly stadium initiatives, including special seating for youth football teams and supervised children’s areas in the Wolfsburg venue.
  • Additional activities include inviting a school class to a training session and press conference on April 1 to further engage young fans and promote women’s football.