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German Watchdog Deems Amazon’s Seller Price Ceilings ‘Competitively Questionable’

Following a survey of 2,000 online retailers, the authority has opened a formal response window on Amazon’s dynamic, algorithm-based price caps.

Amazon-Logo auf einem Display in einem Versandlager.
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Das Kartellamt hält die Preisobergrenzen für Händler, die ihre Waren auf Amazon anbieten, für "wettbewerblich bedenklich". Die Händler dürfen bestimmte Preisobergrenzen nicht überschreiten - das könnte ein Missbrauch nach den Vorschriften für große Digitalunternehmen sein.

Overview

  • The Bundeskartellamt, which declared Amazon’s market power as overriding in July 2022, issued its June 2 assessment under Germany’s abuse-of-dominance rules.
  • Officials warn Amazon’s statistical models set fluctuating price ceilings using both internal and competitor data, limiting third-party sellers’ freedom to price independently.
  • Amazon controls about 60% of German online retail sales and hosts roughly 47,500 domestic vendors on its Marketplace platform.
  • The current finding draws on feedback collected last autumn from around 2,000 online retailers, underscoring concerns over opaque pricing controls.
  • Amazon has been invited to formally respond but has rejected the allegations, insisting that sellers retain full autonomy over their price settings.