German Trade Group Files Complaint Against Temu Over Pricing and Safety Violations

The Handelsverband Deutschland accuses the Chinese online marketplace of restricting seller pricing autonomy and non-compliance with product safety standards.

The Handelsverband Deutschland (HDE) has formally submitted a complaint to Germany’s Bundeskartellamt against Temu, alleging anti-competitive practices and safety violations.
Temu is accused of capping seller prices at 85% of what they can earn on competing platforms and retaining control over final sales prices.
Test purchases reportedly revealed that many products sold on Temu fail to meet domestic safety standards, raising consumer protection concerns.
The complaint aligns with broader EU and German regulatory efforts to address unfair practices in online marketplaces, including platforms like Temu and Shein.
Authorities have also highlighted issues such as misleading discounts, fake reviews, and inadequate consumer rights information on such platforms.