German Trade Association Files Competition Complaint Against Temu

The Handelsverband Deutschland accuses the Chinese e-commerce platform of restrictive pricing policies and product safety violations.

The Handelsverband Deutschland has formally lodged a complaint with the Bundeskartellamt against Temu, alleging anti-competitive practices.
Temu is accused of requiring sellers to cap their prices at 85% of what they charge on other platforms and reserving the right to set final sale prices.
Test purchases revealed that many products sold on Temu fail to comply with German product safety regulations.
The complaint highlights broader concerns about Temu's practices, including false discount promotions, fake reviews, and misleading consumer information.
This action follows ongoing EU investigations and Germany's regulatory measures aimed at ensuring fair competition and consumer protection in digital marketplaces.