German Tourism Remains Resilient Despite Economic Uncertainty

With travel a top priority for Germans, Bavaria leads as the most popular destination while domestic and international tourism show strong recovery.

A recent analysis reveals that 76% of Germans plan to take one or more vacations in 2025, reflecting a strong commitment to travel despite economic challenges.
Bavaria continues to dominate as Germany's top tourism destination, with over 96 million overnight stays recorded from January to November 2024.
Tourism contributes significantly to Bavaria's economy, generating €47.5 billion in revenue in 2019 and supporting over 548,000 jobs.
The trend toward quality tourism and year-round travel is growing, with regions adapting infrastructure to attract higher-spending visitors and diversify seasonal offerings.
International travel remains popular, particularly among residents of Baden-Württemberg, where 42% of trips abroad target Mediterranean destinations like Spain and Italy.