Overview

• A Smhaggle investigation of over 1.26 million receipts finds Kaufland Card users saved an average of 2.29% on grocery and drugstore purchases in Q1 2025.
• Loyalty programs at dm, Lidl, Edeka, Rossmann, Rewe and Penny offered savings ranging from 1.68% down to 0.75% over the same period.
• The multi-partner Payback scheme, which includes Edeka, Netto and dm, delivered average savings of 1.38%.
• Smhaggle’s CEO Sven Reuter says customers can boost discounts to about 30% by targeting special offers and regularly switching retailers.
• Roughly three quarters of shoppers use supermarket loyalty apps despite 39% criticizing personal data collection and 38% objecting to purchase behavior analysis.