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German States Expand Influencer Tax Audits as NRW Launches Guidance Portal

Authorities are combining large-scale data screenings with an online guidance portal to help influencers meet tax requirements

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Bei Influencern beliebt: Posieren am Strand. (Symbolbild)

Overview

  • Berlin investigators are screening roughly 4,000 social-media records and forwarding relevant files to local Finanzämter for individual review
  • NRW’s specialist financial-crime unit continues analysing about 6,000 records tied to an estimated €300 million shortfall and has opened hundreds of proceedings
  • The new NRW portal offers influencers practical advice on declaring income streams from sponsorships, product placements and merchandise sales
  • Tax authorities stress that appearing in data packages does not prove misconduct and underscore due process as they coordinate follow-ups
  • States are sharing data and practices across federal-state channels ahead of expanded EU DAC8 reporting requirements taking effect in January 2026