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German States Expand Digital Tax Probes into Influencer Earnings

North Rhine-Westphalia’s specialist unit is pursuing over 200 criminal cases through digital-forensic analysis.

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Instagram-Story vom Strand aus – Alltag für viele Influencer

Overview

  • The LBF NRW Influencer-Team is analyzing a dataset of more than 6,000 social-media profiles to uncover unreported revenues and has opened over 200 criminal proceedings.
  • Authorities estimate professional influencers in North Rhine-Westphalia evaded roughly €300 million by advertising products and services without proper tax registration.
  • Saxony’s finance authority has launched systematic audits using publicly accessible data and new digital tools to replicate NRW’s investigative model.
  • Hamburg’s influencer tax task force continues a branch review of about 140 active cases, combining platform data and marketing-agency records for cross-border scrutiny.
  • High-profile figures such as Laura Maria Rypa have publicly denied any wrongdoing, emphasizing meticulous record-keeping and urging peers to file taxes properly.