Overview

• German consumers spent €2.7 billion on sneakers in 2024, marking a one-third increase since 2018 with annual growth near 6%.
• Sneakers now account for over 28% of total shoe sales and are projected to capture 29.5% of the market in 2025.
• Overall footwear revenue declined by 0.9% in 2024, leaving the industry below its pre-pandemic peak.
• Online channels generated about 37% of total shoe sales last year, up from roughly 24% before the coronavirus outbreak.
• Energy, rent and wage expenses have climbed around 20% since 2019, and the number of physical shoe retailers has fallen from 7,247 in 2000 to approximately 2,625 today.