Overview
- BILD released a full set of week‑long horoscopes for 31 August–6 September on Monday, August 31, while TAG24 published daily horoscopes for 30–31 August and rolled out September monthlies on Tuesday, September 1.
- Both outlets use a repeatable, sign‑by‑sign format that divides guidance into love or friends, work or finances, and fitness or feeling to deliver short, actionable lifestyle tips.
- BILD explicitly promotes two AI products—its BILD‑KI 'Hey_' tool and the KI‑Astrologin Cosma app—to compute personal birth horoscopes and drive users toward paid, app‑based services.
- TAG24’s pages include email sign‑up prompts and confirmation steps and credit external imagery to Unsplash, Midjourney and other providers, showing routine use of stock and AI‑generated art.
- The combined coverage illustrates a trend in German online lifestyle publishing toward free, template horoscopes for broad reach and paid AI personalization as a clear revenue path.