Overview
- Publishers TAG24, BILD and Merkur.de published fresh horoscope coverage for the turn of the month, with TAG24 releasing daily and October monthly forecasts and BILD running a full weekly series for 28.9.–4.10.2026.
- BILD’s weekly horoscopes use a uniform three-part layout — love, work/finance and fitness — to serve quick, reusable advice for every sign and to simplify reader navigation.
- BILD is actively promoting named AI features called Hey_ and the AI astrologer Cosma that it says can calculate personal birth charts and deliver app-based horoscopes, framing a move toward paid or app-driven personalization.
- Merkur.de ran a feature on Oct. 1, 2026 that singled out Waage, Skorpion and Stier as especially lucky in October and explicitly noted that astrology is not recognized as a science, giving readers editorial context about limits of prediction.
- The coverage illustrates how German news sites treat horoscopes as mass-entertainment content that reaches wide audiences, and it raises likely second-order effects such as increased app sign-ups, more personalized product offers, and broader normalization of AI tools in lifestyle journalism.