Overview
- Interest in ESG-compliant products stands at 64%, down from 69% a year ago and 79% in 2022.
- Only 16% of savers actually hold sustainable financial products, marking a drop from 21% in 2024 and 24% in 2022.
- Interest varies sharply by age, region and family status: 81% of savers under 30 express interest versus half of those over 70, and disinterest peaks at 44% in East Germany and 40% among childless households.
- More than half of interested savers (55%) say they would accept lower returns to meet key sustainability standards, while 34% refuse to compromise on yield.
- The most valued ESG criteria are excluding exploitative labor and animal testing (37% each), followed by resource conservation (29%) and investments in renewable energy (27%).