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2mo ago

German Savers Lose Interest in Sustainable Investments

Fueled by eased climate targets coupled with reduced corporate ESG efforts, saver appetite for green financial products has fallen to its lowest level in three years.

Ein defektes Windrad mit fehlendem Flügel steht still.
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Overview

  • Interest in ESG-compliant products stands at 64%, down from 69% a year ago and 79% in 2022.
  • Only 16% of savers actually hold sustainable financial products, marking a drop from 21% in 2024 and 24% in 2022.
  • Interest varies sharply by age, region and family status: 81% of savers under 30 express interest versus half of those over 70, and disinterest peaks at 44% in East Germany and 40% among childless households.
  • More than half of interested savers (55%) say they would accept lower returns to meet key sustainability standards, while 34% refuse to compromise on yield.
  • The most valued ESG criteria are excluding exploitative labor and animal testing (37% each), followed by resource conservation (29%) and investments in renewable energy (27%).