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German Retailers See Slight Improvement in Holiday Sales Outlook

Despite challenging conditions, recent surveys show a modest uptick in retailer sentiment and consumer confidence as the holiday season begins.

Overview

  • The Ifo Institute reported a November business climate index of -22.1 for German retailers, an improvement of 3.1 points from the previous month and the second consecutive rise.
  • Retailers remain cautious but are slightly more optimistic about the 2024 holiday sales period, citing gradual improvements in sentiment.
  • The German Retail Association's (HDE) consumer confidence barometer also rose for the second month in a row, signaling a slow but steady recovery in consumer outlook.
  • Persistent consumer spending restraint continues to weigh on the broader retail landscape, with no immediate signs of a robust rebound in private consumption.
  • Price increases are anticipated in the coming months for food and furniture, while prices for cars and electronics are expected to remain stable, and bicycles may become cheaper.

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