German Retailers Report Mixed Progress in Christmas Shopping Season

While some sectors see growth, overall consumer spending remains subdued as retailers pin hopes on the final weeks before Christmas.

German retailers have experienced slow momentum in Christmas sales, with only 25% of surveyed businesses expressing satisfaction so far.
Sectors like cosmetics, books, technology, and groceries report stronger sales, while shoe and clothing retailers face weaker demand, particularly in city centers.
Retailers anticipate the highest sales activity in the final two weeks before Christmas, with many shoppers delaying purchases until closer to the holiday.
Foot traffic in city centers has increased, with notable spikes during Black Friday, yet this has not consistently translated into higher spending.
Despite slight year-over-year growth in projected holiday sales, inflation and rising costs are dampening profits for many businesses.