Overview

• Inflation-adjusted holiday sales in Germany are projected to be slightly below 2023 levels, with many retailers expressing disappointment.
• The Handelsverband Deutschland (HDE) had forecasted €121 billion in November-December sales but now anticipates a minor decline compared to last year.
• Economic factors like inflation, political uncertainty, and global conflicts negatively impacted consumer confidence and spending habits.
• Luxury goods like perfumes and jewelry performed relatively well, while sectors like electronics and sports equipment saw reduced demand for higher-priced items.
• Retailers hope post-Christmas shopping, driven by gift card redemptions and holiday cash, will help offset weaker pre-holiday sales.