Overview

• The Handelsverband Deutschland (HDE) projects Halloween sales in Germany to reach 540 million euros, marking a 12.5% increase from last year.
• Approximately 15% of Germans intend to make specific purchases for Halloween festivities, up from 13.5% the previous year.
• Popular items among consumers include jewelry, accessories, makeup, decorations, and costumes.
• A study by the Institut für Handelsforschung Köln highlights the growing significance of Halloween as a key event for younger demographics.
• The findings are based on a representative survey of around 1,200 consumers, reflecting broader spending trends across the country.