Overview

• Danish supermarket chains Føtex, Netto, and Bilka have introduced a star-based labeling system to highlight European products, responding to consumer interest and trade policy concerns.
• A recent YouGov survey shows 75% of Germans support European product labeling, with 53% open to boycotting American goods for political reasons.
• German retailers, including Edeka, Rewe, Kaufland, and Lidl, have no plans to adopt similar labeling, citing logistical complexities and mixed sourcing of goods.
• The trade dispute between the U.S. and Europe, fueled by U.S. tariffs and policies under Donald Trump, is driving consumer interest in regional products.
• Experts suggest that the trend toward regionality in consumer markets is accelerating due to political tensions and growing dissatisfaction with U.S. trade policies.