Overview

• Direct-to-consumer sales at VDP wineries rose by 3.5 percentage points in 2024, now accounting for 33% of total sales, with some estates reaching 80%.
• Severe weather, including frost and fungal pressure, led to the smallest German premium wine harvest in 15 years, with production down 10% to 35.7 million bottles.
• Despite lower volumes, prices for VDP wines remain steady, averaging €11.50 for entry-level bottles and €40 for premium Große Lage wines.
• Nine out of ten VDP wineries are expanding digital sales channels, leveraging online shops, social media, newsletters, and virtual tastings to engage consumers.
• The Mainz Wine Fair highlights the VDP’s role in shaping premium wine trends, with its 202 member estates managing 18% of Germany’s organic vineyards.