Overview
- BILD published a set of weekly horoscopes dated for the week of September 7–13 and TAG24 released daily horoscopes for September 10–12, with the most recent BILD and TAG24 items appearing on September 11.
- Both publishers use a uniform format that gives sign‑by‑sign, prescriptive advice on love, work and health for all 12 zodiac signs.
- BILD repeatedly promotes a branded AI astrologer called Cosma and links readers to app features and a paid ‘personalized’ horoscope option, positioning the weekly column as a route to upsell paid services.
- TAG24’s horoscope pages carry image credits naming stock agencies such as 123RF and imageBROKER and also credit Midjourney for AI‑generated visuals, showing mixed sourcing of photos and illustrations.
- The coverage illustrates a wider trend in lifestyle content where free daily and weekly horoscopes drive traffic while publishers monetize through apps, personalized readings and sign‑up prompts that change how readers interact with routine astrology columns.