Overview

• A survey by the E-Commerce Association (bevh) reveals a 4.2% decline in online sales in Germany during October and November compared to the same period in 2023.
• Clothing and footwear categories experienced the steepest drop, with an 8.2% reduction in online revenue.
• Toy sales were a rare bright spot, showing a modest 2.7% increase in online revenue during the same period.
• Economic uncertainty and consumer caution, influenced by factors like job cuts and political developments, are cited as reasons for reduced spending.
• Overall, German e-commerce sales from January to November 2024 were 1.2% lower than in 2023, reflecting a challenging year for the sector.