Overview

• The Tourismus-Agentur Nordsee ran its first ‘Coolcation’ ads during July’s heatwave in Freiburg, Karlsruhe and Köln to promote North Sea breezes over Mediterranean heat.
• Mecklenburg-Vorpommern and Niedersachsen have integrated ‘Coolcation’ into their international strategies, betting on climate-driven shifts toward cooler coastal and northern destinations.
• Lüneburger Heide GmbH is preparing campaigns in South Spain and plans to expand outreach to Italy and Turkey to tap new source markets.
• Mecklenburg-Vorpommern logged about 983,000 foreign overnight stays in 2024—roughly three percent of its 32.9 million total—underscoring significant potential for incoming tourism growth.
• Officials caution that limited air and rail connections, including capacity at Rostock-Laage airport, may cap the regions’ ability to convert rising interest into actual arrivals.