Overview
- Non-alcoholic beer production rose from 295 million liters in 2014 to 579 million liters in 2024, a 96% increase.
- Alcoholic beer output fell by 14% over the decade to 7.2 billion liters in 2024, valued at about €6.6 billion.
- Beer-based mixed beverages such as Radler saw a 9.3% rise to 364 million liters in 2024.
- Non-alcoholic beer sales reached approximately €606 million last year, highlighting its growing market share.
- Broader factors—including higher energy and input costs, health-conscious consumer trends and export shifts—have driven these production changes.