Overview
- Multiple TAG24 daily and weekly horoscope pages and BILD weekly horoscopes were published on Saturday, September 19, 2026, maintaining the outlets' regular cadence of high-frequency lifestyle content.
- TAG24 labels image credits to Midjourney on its horoscope pages, showing generative-AI visuals are being used openly in mainstream editorial pieces.
- BILD is actively marketing AI-driven horoscope products called Hey_ and the branded AI persona Cosma, which are presented as ways to get more personalized birth charts and tips through apps.
- Both publishers structure horoscopes by sign with three practical sections—love or partnership, health or fitness, and career or finances—and use calls-to-action such as newsletter signups and app prompts to drive engagement.
- The twin trends of AI imagery and productized personalization raise editorial and commercial questions about attribution, the boundary between journalism and paid services, and how readers will receive automated, tailored advice.