German News Outlets Enhance Horoscope Sections with AI Visuals and Video Formats
Publishers are citing YouGov polls alongside Clearer Thinking research to position horoscopes strictly as entertainment.
Overview
- TAG24, MOPO and Augsburger Allgemeine continue providing free daily and weekly horoscopes for all twelve zodiac signs.
- Outlets have added AI-generated imagery, daily video horoscopes and next-day previews to sustain reader engagement.
- Each horoscope now includes prominent disclaimers citing YouGov data that show over half of Germans believe in zodiac-personality connections.
- Mid-2025 Clearer Thinking research led by Spencer Greenberg and André Ferretti is referenced to underscore that astrologers’ predictions perform no better than chance.
- Experts highlight the Barnum effect behind horoscope language and caution against relying on astrological readings for important life decisions.