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German News Outlets Enhance Horoscope Sections with AI Visuals and Video Formats

Publishers are citing YouGov polls alongside Clearer Thinking research to position horoscopes strictly as entertainment.

Overview

  • TAG24, MOPO and Augsburger Allgemeine continue providing free daily and weekly horoscopes for all twelve zodiac signs.
  • Outlets have added AI-generated imagery, daily video horoscopes and next-day previews to sustain reader engagement.
  • Each horoscope now includes prominent disclaimers citing YouGov data that show over half of Germans believe in zodiac-personality connections.
  • Mid-2025 Clearer Thinking research led by Spencer Greenberg and André Ferretti is referenced to underscore that astrologers’ predictions perform no better than chance.
  • Experts highlight the Barnum effect behind horoscope language and caution against relying on astrological readings for important life decisions.