Overview

• Average contract tariffs now include 72 GB of data a month—60% more than a year ago—compared with 14 GB in typical prepaid plans.
• Average monthly data use stands at 11.7 GB, according to VATM, versus contract providers’ 72 GB allowances.
• A hypothetical 72 GB contract costs around €32 per month, nearly three times the €11 prepaid fee despite lower per-gigabyte pricing.
• Verivox says providers deploy inflated high-speed bundles as a key marketing tactic to upsell customers.
• Discount operators challenge incumbents with tailored no-contract offers such as 10–20 GB for roughly €5 or 70–90 GB for about €15.