German Media Roll Out Horoscopes for Jan. 7 as Skeptical Framing Gains Prominence
Coverage cites strong public interest in astrology alongside research finding astrologers perform no better than chance.
Overview
- BILD published a coordinated weekly horoscope series for all signs covering January 5–11, using recurring sections such as love and friends, work and finances, and fitness and feeling.
- TAG24 released a free, same‑day daily horoscope for Wednesday, January 7, promoting sign‑by‑sign guidance for readers.
- Augsburger Allgemeine ran daily horoscope pages that explicitly contextualize astrology as a pseudoscience lacking proven predictive power.
- The Augsburger pieces reference a 2021 YouGov finding that roughly half of Germans express interest in astrology, with stronger engagement reported among younger readers and women.
- They also cite the Clearer Thinking study by Spencer Greenberg and André Ferretti, which recorded an average of 2.49 correct matches out of 12 for astrologers and explains perceived accuracy through the Forer/Barnum effect, cautioning against using horoscopes for major decisions.