Particle.news

Download on the App Store

German Luxury Automakers Face Midyear Sales Slump Despite Electric Gains

Competition from Chinese electric manufacturers combined with elevated US import tariffs has put pressure on Porsche, Audi and BMW’s first-half deliveries.

Image
BMW steigert Elektro-Verkäufe – wenn auch langsamer
Image
Image

Overview

  • Porsche’s first-half shipments fell 6% to 146,400 vehicles as market headwinds weighed on its China and US operations.
  • Audi delivered 783,531 cars in H1 2025, a 5.9% decline, while its battery electric vehicle sales climbed 32% to 101,381 units.
  • BMW Group’s deliveries edged down 0.5% to 1,207,388 cars, with a 15.5% drop in China offset by an 8% gain in Europe.
  • BMW’s EV volumes rose 16% to 220,500 units, helping to counterbalance declines in combustion-engine sales.
  • Heightened competition from local Chinese EV makers and higher US import duties have driven German premium brands to prioritize new electric models and strengthen European demand.