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German Heat Pump Market Grows 35% as Consumers Face Opaque Quotes

Consumer groups warn that opaque installation quotes coupled with long-term financing can inflate heat pump costs far beyond advertised upfront prices.

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Overview

  • Sales of heat pumps in Germany jumped 35% in the first quarter of 2025 as subsidies under the BEG program and the Building Energy Act drive adoption.
  • Installation quotes range from €20,000 to €63,000, with an average price of €36,300, according to a review of nearly 200 offers by Verbraucherzentrale Rheinland-Pfalz.
  • Only about 25% of examined offers included all required details, while nearly half omitted foundation costs and one third failed to list electrical installation charges.
  • Major providers such as Thermondo, Enpal and Aira now offer financing plans starting around €85 per month, but extended interest on 10–15-year terms can almost double total expenses.
  • The Verbraucherzentrale plans to roll out a free nationwide 'Wärmepumpen-Angebots-Check' to help homeowners compare and evaluate heat pump offers.