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German Football Fans Face Increasing Broadcast Fragmentation

On May 4, 2025, Bundesliga, 2. Bundesliga, and international matches are spread across multiple platforms, requiring subscriptions to DAZN, WOW, and others to follow the action.

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Overview

  • DAZN is the exclusive broadcaster for all Bundesliga matches on May 4, 2025, including games between Augsburg and Kiel, Freiburg and Leverkusen, and Mainz and Frankfurt.
  • WOW carries all 2. Bundesliga matches and Premier League Round 35 fixtures on the same day, including Chelsea vs. Liverpool and Brentford vs. Manchester United.
  • DAZN also holds rights to top European leagues like LaLiga, Serie A, and Ligue 1, broadcasting a full slate of games on May 4, 2025.
  • Free-to-air channels like ARD, ZDF, and RTL air only select matches, such as DFB-Pokal games and national team fixtures, leaving most competitions behind a paywall.
  • The fragmented landscape of football broadcasting in Germany requires fans to subscribe to multiple services for comprehensive coverage, reflecting a shift from earlier free-to-air access.