German Football Bundesliga Drives €4.6 Billion in Tax Revenue

A new McKinsey study highlights the Bundesliga's economic and societal contributions, including €14.2 billion in value creation and 147,000 jobs.

The Bundesliga generated €4.6 billion in tax revenue for the German government during the 2023/24 season, a 25% increase since 2018/19.
The league's total economic value creation reached €14.2 billion last season, according to the McKinsey report titled 'More Than Just a Game'.
The professional football ecosystem supported approximately 147,000 full-time jobs, with 90% of these in industries adjacent to football, such as media, sponsorship, and hospitality.
The report also highlights football's societal impact, with 41% of surveyed Germans considering the Bundesliga a significant part of their lives, compared to 12% for churches.
The Bundesliga is described as a key economic driver for cities and towns, contributing to local revenues and acting as an important factor in regional development.