Overview

• German consumers spent €2.9 billion on Fairtrade products in 2024, averaging €35 per person, a 13% revenue increase from the previous year.
• Volume sales of Fairtrade products rose 5%, the largest annual increase since 2020, with coffee, bananas, and cocoa leading growth.
• Fairtrade-certified goods gained broader availability across supermarkets, discounters, and other retail outlets in Germany.
• High global commodity prices contributed to revenue growth, but producers do not automatically benefit, underscoring the importance of Fairtrade standards.
• The Fairtrade seal ensures products meet criteria for ethical production and trade, aiming to improve working conditions in Africa, Latin America, and other regions.