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German Equestrian Federation Loses €600,000-a-Year Sponsor After Agria’s Immediate Exit

FN chief Martin Richenhagen disputes the validity of the abrupt termination, seeking a replacement sponsor.

Overview

  • The sponsorship with animal insurer Agria had been contracted through 2028 and was worth about €600,000 per year to the federation.
  • Richenhagen called the immediate cancellation unexpected and not legally effective, saying the FN is preparing a formal response.
  • Agria has not commented publicly on the termination.
  • The FN is courting a new main sponsor with a target contribution of up to €1 million and could drop legal action if a partner is secured from 2026.
  • After a €976,000 deficit in 2023, the FN reported a roughly €140,000 surplus for 2024, set yearly reserve-building targets, and plans a 2026 merger with the DOKR under the ‘Pferdesport Deutschland’ brand to streamline operations.