Overview

• Analysis of 34 million online job advertisements shows the average number of non-wage benefits per listing rose from 3.6 in 2019 to 9.6 by the end of 2024.
• University graduates are targeted with an average of eleven perks per ad, skilled workers with ten and helper-level roles with eight.
• Hard financial benefits—including bonus payments, company pension plans and employee discounts—appear in roughly two-thirds of postings.
• Flextime, home office options and trust-based working hours have become standard offerings in job ads, and almost half now advertise training and professional development opportunities.
• Traditional cultural perks such as a “good working climate” or informal “duz” culture have notably declined in prevalence.