Overview

• Every fifth euro spent in German drugstores went on non-fresh groceries between April 2024 and March 2025, lifting food’s share from 16.4% to 20.6% over five years and driving revenues up two-thirds to €2.8 billion.
• Organic products now account for nearly half of drugstore food revenue, with sales rising almost 21% in January–April 2025 compared with the previous year, outpacing supermarkets and discounters.
• A Mafowerk survey shows 28% of consumers shop weekly for groceries in chains like dm, Rossmann and Müller, and 42% visit primarily to buy food, with many purchasing groceries exclusively there.
• Leading chains have strategically expanded their non-fresh food assortments—offering pasta, canned goods and snacks—but continue to exclude fresh produce, meat and dairy due to space and customer expectations.
• Market studies project organic food sales at drugstores will keep growing through 2030, positioning them as trusted neighborhood food suppliers even as discount retailers cut prices.