Overview
- After shifting strategy in early summer, her Instagram account 'haus_plan_b' climbed from about 120,000 followers to nearly 900,000.
- The format has become a primary income source for her household, and her husband quit his job to join the venture.
- Media attention and commercialization have followed, including talk‑show invitations, magazine and TV visits, doorstep fans, and a hardware‑chain sponsorship.
- She reports a surge of messages from women who recognize similar treatment on job sites, as women account for roughly 14 percent of the construction workforce.
- She has archived thousands of hostile comments, many from men and some posted by trades firms under real names, and she says the volume has intensified rather than fading.