Overview

• Aldi Nord and Aldi Süd initiated the price cuts on April 28, reducing prices on 30 beverage products by up to €0.50.
• Lidl and Kaufland quickly followed suit with reductions of up to 11% and specific own-brand discounts, effective immediately and indefinitely.
• Norma joined the trend on April 30, cutting beverage prices by up to 16%, completing the sector-wide move.
• The reductions apply to popular products such as orange juice, iced tea, and wine, with savings passed directly to customers.
• These measures aim to ease financial pressure on consumers as food inflation remains a concern in Germany.