Overview

• Aldi has reduced prices on around 30 beverage items, including juices, iced tea, and wine, by up to 50 cents.
• Lidl has implemented permanent nationwide price cuts of up to 11% on select beverages such as juices and wines.
• Norma has lowered beverage prices by up to 16%, aiming to boost demand during the summer months.
• These reductions reflect falling raw material costs and are part of a broader strategy to ease household expenses during high inflation.
• The cuts follow earlier price reductions on dairy, butter, and baked goods, reinforcing the discounters' low-price leadership.