Overview
- Lidl and Norma now sell 250-gram packs of own-brand German butter for €0.99, with Edeka, Rewe, Penny, Netto, and Aldi announcing further price reductions.
- Shelf prices have dropped to less than half of last year’s levels after a record peak around October 2024.
- AMI reports continued declines in global milk prices in early December due to growing supply, with German dairies receiving more milk in the second half of the year.
- Lidl says it is passing lower input costs directly to shoppers and forgoing margin, and it has also cut prices on other butter lines and a vegan spread.
- Dairy-farmer groups, including the BDM, warn that retail cuts risk driving down farmgate milk prices, citing recent declines since autumn and potential threats to farm viability.