Overview
- Aldi and Lidl announced fresh mid‑November reductions of roughly 7–25 percent on private‑label milk, butter and cream, with 250 g butter at €1.29 and 1‑liter fresh milk at €0.95.
- Aldi says more than 15 dairy items are now permanently lower, and Lidl’s cuts span dozens of products, with rivals Edeka, Netto, Rewe, Kaufland and Penny confirming matching moves.
- Retailers cite falling raw‑material costs and a larger milk supply this autumn, with analysts reporting milk volumes up about 6–7 percent year on year and weaker butter and cheese quotations.
- Farmer and producer groups including the Deutscher Bauernverband and BDM describe the discounting as dangerous price undercutting, noting initial farmgate reductions and a raw milk value of about 39.1 cents per kilogram.
- Consumer group Foodwatch questions claims of “permanent” price cuts, and scrutiny of supermarket market power is intensifying, with Germany’s Monopolkommission set to publish a new assessment this week.