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German Court Bars Apple From Marketing Apple Watch as Carbon Neutral

Judges in Frankfurt said the claim rested on a Paraguay offset project with most land leases unsecured beyond 2029.

Apple smartwatches are displayed as customers wait to buy them at the Apple store in New York, U.S., December 26, 2023. REUTERS/Eduardo Munoz/File Photo
Apple can't claim Apple Watch carbon CO2 neutrality in Germany
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Overview

  • The panel ruled the CO2-neutral label unfounded under German competition law after finding consumers were misled.
  • The court said 75% of the eucalyptus plantation area lacks secured leases past 2029, concluding there is no secure future for the project.
  • Environmental group Deutsche Umwelthilfe brought the case and described the decision as a victory against greenwashing.
  • Apple declined to comment on the ruling, and the company has the option to appeal.
  • The case adds to wider challenges to Apple's marketing, including a February 2025 complaint in California over similar carbon-neutral claims.