Overview

• A regional court in Frankfurt ruled Apple misled consumers and cannot advertise the Apple Watch as a "CO2‑neutral product" in Germany under competition law.
• Judges focused on Apple’s reliance on a Paraguay eucalyptus project, noting leases for 75% of the land expire in 2029, which undermines confidence in long‑term carbon storage.
• The chairwoman said consumers would reasonably expect carbon compensation to be secured until about 2050, a threshold the court found Apple failed to meet.
• Deutsche Umwelthilfe, the environmental group that brought the case, hailed the decision as a win against greenwashing; Apple can appeal and declined immediate comment.
• The court rejected a separate claim that Apple’s "Carbon Neutral" logo would be mistaken for an official certification mark.