Overview
- Bitkom published a forecast on Monday, August 31, 2026, projecting a 2.4 percent drop in German consumer‑electronics revenue to €7.6 billion for 2026.
- Televisions remain the largest segment with €2.81 billion in sales but are set to fall 3.5 percent because price cuts and promotions undercut revenues.
- Console sales are forecast to fall sharply by 9 percent to €840 million, a decline Bitkom links in part to the lack of new console generations from major makers.
- Streaming use is widespread with 89 percent of Germans (16+) watching online video and 61 percent of streamers paying for subscriptions, while average monthly subscription spend rose to €18.50.
- Public concern about generative AI is intense: large majorities want mandatory labels for AI-made films and fear harm to creators, a debate that will be highlighted at the IFA through demos and policy discussions.